I was looking through an old copy of the magazine ‘Wildlife Art’ when I saw an ad for limited edition prints for a particular artist. At the top of the ad were thumbnails of 5 of his previous works, and each one had the words, “GONE” in red ‘stamped’ on top of them. The headline … Read more

Ever notice how the various professions create new terms to try to make us feel stupid? I hope you don’t do that to your readers. And if you catch me doing it, slap me. Please. Now then… a “successive approximation” is a rather silly term for a psychological trigger that you, as a marketer, really … Read more

Here’s 6.5 Ways to Fix It Someone joins your list and what do they see? “You are subscribed. You can unsubscribe at any time by clicking this link. Thank you.” Wow! That really built some rapport, now didn’t it! I tell you, I am so fired up about being on another list that I could … Read more

I’m going to use the online marketing niche as our example to explain this technique, but keep in mind this could work equally well in other niches, too. Consider this: When people have a specific problem that’s driving them crazy, they’ll do almost anything to fix that problem NOW. For example, a bride-to-be has an … Read more

If you think about what’s living in the ocean, you’ll realize there’s everything from so-small-you-can’t-see-it plankton, to whales the size of apartment buildings. The same holds true for people on your lists and in your funnels. There’s the freebie seekers and tire kickers who will never become customers. Yes, I suppose you could say they’re … Read more

Yes, you read that headline right. In fact, you might even want to read it again. You can totally get affiliates to PAY YOU for the right to send you buyers. I ran across this a couple of years ago, and I have to say I was impressed. In fact, I just about joined this … Read more

One of the problems of working with brick and mortar type businesses is continually having to work on things like SEO. Sure, you charge a monthly fee for the services, but that makes it harder to sell, too. But what if there was a quick and easy way to make offline cash, AND generate a … Read more

First things first – what’s a ‘sticky’ membership? A membership is an ongoing program where members receive new lessons, training, or resources over time, usually in exchange for a recurring payment. Maybe it’s on how to build a list of 10,000 hungry buyers, or how to generate super targeted traffic, or how to use social … Read more

What I’m about to say might sound contradictory at first. And you might think I’m nuts. But stick with me… …I want you to not only accept, but embrace your weaknesses. That’s right – I’m not about to blow air up your skirt and tell you that if only you stick with it and persevere, … Read more

Have you been building email lists for more than six months? Then you’ve got some ‘dead’ subscribers on your list. They’re not opening your emails. They’re not paying attention to you. Frankly, they don’t even remember who you are. So now you’ve got two choices… …either remove them from your autoresponder… …or win them back. … Read more